Skip to content
WH2L
Funnel Building: Design a Sales Funnel From Click to Purchase ebook cover
Funnels

Funnel Building: Design a Sales Funnel From Click to Purchase

Funnel Building is six PDFs — 210 pages in total — for designing the path from a first click to a purchase. The 78-page main ebook covers the buyer path, top-of-funnel curiosity, middle-of-funnel trust, bottom-of-funnel pages, distribution, measurement, and a 90-day plan. Two guides add 53 pages on funnel mapping and bottom-of-funnel pages. You also get a 49-page mini-course, a 21-page prompt pack, and a 9-page checklist. Instant download, $27.

Ebook (78 pg)2 Guides (53 pg)Mini-Course (49 pg)Prompt Pack (21 pg)Checklist (9 pg)
Single guide$27
Category bundle · Save $75
Full category bundle (6 guides)$162$87

Instant download · Personal & business use

What's Included Inside — 6 PDFs · 210 Pages Total

Every purchase includes these files. Read them on any device, or print a checklist and mark it up.

  • FILE 01 · MAIN EBOOK

    Funnel Building — Main Ebook

    78 Pages · Funnel_Building_Ebook.pdf

    The path from first attention to a purchase: who the buyer is, top-of-funnel curiosity, middle-of-funnel trust, bottom-of-funnel pages, distribution, measurement, and a 90-day plan to keep it moving.

  • FILE 02 · GUIDE

    Funnel Mapping Blueprint — Guide

    28 Pages · Funnel_Mapping_Blueprint_Guide.pdf

    A blueprint for mapping the funnel stages before the pages and emails get written.

  • FILE 03 · GUIDE

    Engineer BOFU Pages That Convert — Guide

    25 Pages · Engineer_BOFU_Pages_That_Convert_Guide.pdf

    How to build the bottom-of-funnel pages that have to carry the decision, not just the click.

  • FILE 04 · MINI-COURSE

    Create Your Content Funnel — 8-Day Email Mini-Course

    49 Pages · Create_Your_Content_Funnel_Mini_Course.pdf

    An 8-day email mini-course for building the content funnel one step at a time.

  • FILE 05 · PROMPT PACK

    Content Funnel Builder — AI Prompt Pack

    21 Pages · Content_Funnel_Builder_Prompts.pdf

    Prompts for the mapping, the pages, and the content that fills each stage of the funnel.

  • FILE 06 · CHECKLIST

    Complete Content Funnel Mapping — Checklist

    9 Pages · Complete_Content_Funnel_Mapping_Checklist.pdf

    A checklist for mapping the content funnel before traffic is sent into it.

Inside the 8-Chapter System — What You'll Walk Away With

  1. 01Chapter 1: Plot the Path

    Pages 10–20

    Content funnels in B2B and B2C, the buyer journey, lead qualification, and a conversion roadmap you can draw before you write.

  2. 02Chapter 2: Know Your People

    Pages 21–28

    The evidence to gather, buyer personas, and how those personas show up in the content.

  3. 03Chapter 3: Spark Top-of-Funnel Curiosity

    Pages 29–36

    The zero-commitment moment, which ideas earn attention, format and channel, and the metrics that do not mislead.

  4. 04Chapter 4: Nurture Middle-of-Funnel Trust

    Pages 37–44

    Lead magnets, live experiences, and a sequence that moves people toward a decision.

  5. 05Chapter 5: Seal Bottom-of-Funnel Deals

    Pages 45–52

    Conversion pages, proof, and the last steps between interest and a purchase.

  6. 06Chapter 6: Distribute and Amplify

    Pages 53–61

    Channels, organic reach, paid distribution, creative, partnerships, and how to measure them.

  7. 07Chapter 7: Measure, Optimize, Repeat

    Pages 62–70

    A measurement framework, where the funnel leaks, experiments, and feedback loops.

  8. 08Chapter 8: Keep the Funnel Flowing

    Pages 71–77

    A habit of continuous conversion, what to scale, and a 90-day momentum plan.

Who This Guide Is Built For

  • Owners designing the steps from a first click through to a purchase.
  • Marketers mapping top, middle, and bottom of funnel before they write the pages.
  • Founders who need the emails and the bottom-of-funnel pages written down.
  • Operators who want a mapping checklist before traffic is sent in.

Questions

How do I build a sales funnel step by step?

Define one offer and one audience. Create an entry point, such as a free guide or useful post, and a landing page to capture emails. Write a short follow-up email sequence that builds trust and presents the offer. Send buyers to a simple checkout, then follow up after purchase. Track conversion at every step.

What's included in Funnel Building?

Six PDF files, 210 pages in total. Funnel Building — Main Ebook is 78 pages. The two guides are Funnel Mapping Blueprint (28 pages) and Engineer BOFU Pages That Convert (25 pages). The 8-day email mini-course is 49 pages, the prompt pack is 21 pages, and the mapping checklist is 9 pages. Instant download, $27. The same files are included in the Websites & Funnels Category Bundle: all 6 guides, 45 PDFs, for $87. Every purchase has a 30-day money-back guarantee.

What do the chapters cover?

Chapter 1 (pages 10–20) plots the path. Chapter 2 (pages 21–28) is the buyer. Chapter 3 (pages 29–36) is top-of-funnel curiosity. Chapter 4 (pages 37–44) is middle-of-funnel trust. Chapter 5 (pages 45–52) is bottom-of-funnel pages. Chapter 6 (pages 53–61) is distribution. Chapter 7 (pages 62–70) is measurement. Chapter 8 (pages 71–77) is a 90-day plan to keep the funnel moving.

How does instant download work?

Stripe confirms the payment, then this site shows download buttons on the checkout success page and sends the same links in your order confirmation email. Each link is signed for your purchase and opens one PDF. This guide includes six PDFs: the ebook, two guides, the mini-course, the prompt pack, and the checklist. The Websites & Funnels Category Bundle ($87) signs links for all 45 PDFs across the 6 guides. Links work for 30 days. Save the files to your device. If a button does not appear, check the confirmation email, including spam, or write to wh2ldigital@gmail.com with your order id.

Free download

Get the Cash Flow ebook free

The Cash Flow System for Small Businesses. Confirm your email and we'll send it, then a short promotions note about twice a month.

Privacy Policy