WH2L
Writing & ContentCopywriting
Writing That Sticks
Most copy gets skimmed and forgotten. Write words people remember, share, and act on, even if you're new to copywriting.
$27
✍️ Writing & Content
Copywriting & Content Guides for Small Business Owners
Good copywriting is clear, specific and written for one reader with one next step. These six instant-download guides help small business owners write copy that gets acted on, generate ideas on demand, tell brand stories, sell visually, launch a podcast and create merch. Each is $27, or get all six for $87.
- Instant download
- Secure Stripe checkout
- 30-day money-back guarantee
- Personal & business use
6
Guides
38
Resources
$87
Category bundle
Sound familiar?
It's not that you can't write. You have no system.
Every symptom below traces back to the same gap: no ideas, no structure, no repeatable process. Recognize any of these?
📄
You stare at the blank page for twenty minutes, then quit
You sit down ready to write, nothing comes, and eventually you just close the laptop and tell yourself tomorrow.
🕳️
You run out of ideas by week two
The first few posts flow, then the well runs dry and you have no clue what to post or send next.
🤖
Everything comes out stiff and generic
What you write sounds nothing like how you'd actually talk to a customer — flat, corporate, forgettable.
📉
You know consistent content would grow the business
But you can't keep up with it, so you barely publish — and the growth you know is possible never happens.
The guides
Pick one guide, or take the category bundle
6 guides, $27 each. Every guide includes an ebook plus companion resources you can use the same day.
WH2L
Writing & ContentCreativity
Become a Creative Genius
Stuck for ideas? Build a creative routine, use proven idea tools, and move past blocks to take a concept all the way to launch.
$27
WH2L
Writing & ContentStorytelling
The Art of Storytelling
Make your brand easier to remember. Turn posts, pages, and pitches into stories with a character, a problem, and a result.
$27
WH2L
Writing & ContentVisual
Visual Selling
You don't need to be a designer for marketing that looks credible. Use layout, contrast, and color to make offers clear at a glance.
$27
WH2L
Writing & ContentPodcasting
Podcaster's Playbook
Launch a podcast that builds authority, with a clear topic, a repeatable format, decent audio, and a plan to grow listeners.
$27
WH2L
Writing & ContentMerch
Merch That Sticks
Create merch people would wear even without your logo, so your brand gets seen and bought long after the first sale.
$27
Category bundle · Save $75
Get all 6 Writing & Content guides — $87
The complete writing system — copywriting, creativity, storytelling, visual selling, podcasting, and merch — in one package. That's every one of 38 resources above.
$162 separately
$87
The fix
From blank page to words that sound like you
The Writing & Content guides hand you the content idea banks, post and email templates, writing frameworks, headline and hook swipe files, and repurposing systems — so you always know what to write, how to structure it, and how to make it sound like you, fast. Never face a blank page again.
🏦
Idea banks so you never run dry
Content idea banks that hand you what to write next, so week two never turns into a blank page again.
🧩
Templates & writing frameworks
Post and email templates plus proven frameworks that give every piece a structure — no starting from zero.
🪝
Headline & hook swipe files
Swipe files for the hardest part — the first line — so your writing actually gets read instead of skipped.
🔁
Repurposing systems
Turn one piece into many across formats, so a single idea fills a week of content in a fraction of the time.
Questions
Before you buy
How do I learn copywriting as a beginner?
Start with the basics: know your reader and their problem, lead with a specific benefit, back claims with proof, and end with one clear call to action. Study ads and emails you respond to, rewrite them, and practice daily. Writing That Sticks is a structured starting point: a book, a guide, a workbook, a prompt pack, and a checklist.
How does storytelling help a small business sell?
Stories make an offer easier to remember and relate to. A simple structure is a relatable character, a problem, a turning point and a result, often drawn from your founding story or a customer's experience. The Art of Storytelling bundle shows how to use narrative structure to make your brand and offers more memorable.
Should my small business start a podcast?
A podcast suits businesses that can talk regularly about topics their customers care about, and it builds authority over time rather than overnight. Consider whether you can commit to a schedule, a format and promotion before buying gear. The Podcaster's Playbook guide covers launching and growing a podcast, with an ebook, two guides, a mini-course, prompts, and two checklists.
What's included in the Writing & Content category bundle?
You get all 6 Writing & Content guides listed on this page, 38 PDFs in total, for $87 instead of $162 bought separately. Everything is a digital download, with access delivered by email right after checkout. Each purchase is covered by a 30-day money-back guarantee, and the license covers your own business, including up to five teammates.
Related categories
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