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Writing That Sticks: Copywriting for Beginners and Business Owners ebook cover
Copywriting

Writing That Sticks: Copywriting for Beginners and Business Owners

Copywriting is writing that gets someone to take an action: buy, book, reply or subscribe. Writing That Sticks helps beginners and business owners write copy that's remembered, shared and acted on instead of skimmed and forgotten. It is five PDFs, 89 pages in total: a 47-page book, a 14-page guide, a 10-page workbook, a 13-page prompt pack, and a 5-page checklist. Instant download, $27.

Main Book (47 pg)Guide (14 pg)Workbook (10 pg)Prompts (13 pg)Checklist (5 pg)
Single guide$27
Category bundle · Save $75
Full category bundle (6 guides)$162$87

Instant download · Personal & business use

What's Included Inside — 5 PDFs · 89 Pages Total

Every purchase includes these files. Read them on any device, or print the workbook and checklist and write in them.

  • FILE 01 · MAIN BOOK

    Writing That Sticks — Main Book

    47 Pages · Writing_That_Sticks_Book.pdf

    47-page book on purpose, attention, word rhythm, reader psychology, and a practice path for copy people remember and act on.

  • FILE 02 · GUIDE

    Writing That Sticks — Practical Guide

    14 Pages · Writing_That_Sticks_Guide.pdf

    14-page guide for applying the book's techniques to a live page, email, or post.

  • FILE 03 · WORKBOOK

    Writing That Sticks — Implementation Workbook

    10 Pages · Writing_That_Sticks_Workbook.pdf

    10-page workbook of exercises for purpose, attention, rhythm, and a rewrite pass.

  • FILE 04 · PROMPT PACK

    Writing That Sticks — AI Prompt Pack

    13 Pages · Writing_That_Sticks_Prompts.pdf

    13-page pack of copy-paste prompts for headlines, rhythm, and reader-focused drafts.

  • FILE 05 · CHECKLIST

    Writing That Sticks — Action Checklist

    5 Pages · Writing_That_Sticks_Checklist.pdf

    5-page checklist for purpose, the opening, rhythm, proof, and a final read-aloud.

Inside the 6-Chapter System — What You'll Walk Away With

  1. 01Introduction

    Pages 4–6

    What memorable copy has to do before the first technique, and how the rest of the book is organized.

  2. 02Chapter 1: Defining Your Purpose

    Pages 7–14

    Name the reader, the job of the piece, and the single action you want before you draft.

  3. 03Chapter 2: Techniques for Capturing Attention

    Pages 15–22

    Openings, specificity, and the moves that stop a skim and earn the next line.

  4. 04Chapter 3: Mastering Word Rhythm for Flow and Style

    Pages 23–30

    Sentence length, cadence, and a voice that still sounds like you when it is read aloud.

  5. 05Chapter 4: The Psychology of Reader Engagement

    Pages 31–38

    Why readers stay, what they need to believe, and how proof earns the next step.

  6. 06Chapter 5: Creating Your Path to Mastery

    Pages 39–47

    A practice loop for rewriting, reviewing, and making the system stick after the book is closed.

Who This Guide Is Built For

  • Small business owners writing pages, emails, and posts that have to be read.
  • Founders who want a purpose for each piece before they start the draft.
  • Marketers working on rhythm, proof, and a rewrite habit.
  • Operators who want a workbook and prompts next to the 47-page book.

Questions

What are the basics of good copywriting?

Write for one specific reader, lead with the benefit they care about, use concrete details instead of vague claims, add proof like testimonials or examples, handle the main objection, and end with one clear call to action. Keep sentences short and read your copy aloud. Then test headlines and calls to action to see what works.

What's included in Writing That Sticks?

Five PDF files, 89 pages in total. Writing That Sticks — Main Book is 47 pages. The practical guide is 14 pages, the workbook is 10 pages, the prompt pack is 13 pages, and the action checklist is 5 pages. Instant download, $27. The same files are included in the Writing & Content category bundle: all 6 guides, 38 PDFs, for $87. Every purchase has a 30-day money-back guarantee.

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