What is behavioral marketing?
Behavioral marketing uses insights from psychology and behavioral economics, and sometimes data on how customers behave, to shape messages and offers. Examples include showing reviews near a buy button, framing a price as a cost per day, or reminding visitors about items they viewed. Used ethically, it makes decisions easier rather than manipulating people.
What's included in Behavioral Marketing?
Four PDF files, 153 pages in total. Behavioral Marketing — Main Book is 105 pages. The tactical guide is 21 pages, the action workbook is 15 pages, and the prompt pack is 12 pages. Instant download, $27. The same files are included in the Marketing & Advertising category bundle: all 7 guides, 45 PDFs, for $87. Every purchase has a 30-day money-back guarantee.
How does instant download work?
Stripe confirms the payment, then this site shows download buttons on the checkout success page and sends the same links in your order confirmation email. Each link is signed for your purchase and opens one PDF. This guide includes four PDFs: the book, the guide, the workbook, and the prompt pack. The Marketing & Advertising category bundle ($87) signs links for all 45 PDFs across the 7 guides. Links work for 30 days. Save the files to your device. If a button does not appear, check the confirmation email, including spam, or write to wh2ldigital@gmail.com with your order id.
What do the chapters cover?
Chapter 1 (pages 10–25) is conversion psychology, including ethics. Chapter 2 (pages 26–39) is biases and emotional triggers. Chapter 3 (pages 40–55) is social proof. Chapter 4 (pages 56–66) is scarcity and urgency. Chapter 5 (pages 67–80) is persuasive page design. Chapter 6 (pages 81–93) puts psychology into a conversion plan. Chapter 7 (pages 94–102) looks past the first conversion, including the ethics of psychological marketing.
