Which email marketing metrics should I track?
Focus on click-through rate, conversion rate and revenue or leads per email, because they connect to results. Watch bounce rate, unsubscribe rate and spam complaints to protect deliverability. Treat open rate as a rough signal, since privacy features in some email apps can inflate it. Compare against your own past campaigns first.
What's included in Email Marketing Metrics?
Six PDF files, 125 pages in total. Email Marketing Metrics — Main Book is 52 pages. The tactical guide is 12 pages, the action workbook is 30 pages, the analytics toolstack is 10 pages, the prompt pack is 16 pages, and the optimization checklist is 5 pages. Instant download, $27. The same files are included in the Marketing & Advertising category bundle: all 7 guides, 45 PDFs, for $87. Every purchase has a 30-day money-back guarantee.
How does instant download work?
Stripe confirms the payment, then this site shows download buttons on the checkout success page and sends the same links in your order confirmation email. Each link is signed for your purchase and opens one PDF. This guide includes six PDFs: the book, the guide, the workbook, the toolstack, the prompt pack, and the checklist. The Marketing & Advertising category bundle ($87) signs links for all 45 PDFs across the 7 guides. Links work for 30 days. Save the files to your device. If a button does not appear, check the confirmation email, including spam, or write to wh2ldigital@gmail.com with your order id.
What do the chapters cover?
Chapter 1 (pages 9–15) is open rate, clicks, bounces, and unsubscribes. Chapter 2 (pages 16–24) is conversion rate and the metrics beyond it. Chapter 3 (pages 25–33) is benchmarks, including the 2024 figures in the book. Chapter 4 (pages 34–44) is testing, segmentation, and reporting. Chapter 5 (pages 45–51) is the ongoing review.
